HP's Digital Eden at Coachella
What does a brand need to stand out at Coachella?
Cool shit people can trip balls to, water, and hella air conditioning.
Synchronized drones don't hurt either.
To tease HP's two pop-ups at Coachella, the Digital Eden Dome and the Antarctic Dome, we partnered with artists beeple, Salmonick Atelier, and Esteban Diacono Motion Graphics to design a series of different videos. We then used clips from the artist videos to create videos of our own to tease the event and to create the 360° experience for the Antarctic Dome.
The Digital Eden Dome was brought to life by a mix of real flowers and blooming digital flowers that were controlled by visitors using ZBook x2's in the lounge area.
For additional interactive elements, we had a light painting photo booth and HP workstations where visitors could design and print their own water bottles.
In the Antarctic Dome visitors were given a laid back 360° experience as we played the Odesza/artist mashup video.