Box O' Wonder
Every parent knows that cardboard boxes are the gifts that keep giving —that often the box trumps the gift inside.
We made every one of our 8 year-old dreams come true by creating gift boxes with perforated patterns stencilled on them so they could easily be transformed into race cars, spaceships, or castles. So no matter what the kids think about their actual present, parents can see their wonderfilled imaginations come to life with the boxes.
We worked with influencers like Scary Mommy to distribute the boxes and had them share the wonderfilled results on thier social channels.
We partnered with Blippar to create awesome augmented reality animations that came to life when you filmed the boxes in app.