Currently, when people think of Beringer they think of those pyramids of cheap wine at Safeway that you try not to bump with your purse on your way to the good wine. What they don’t know is that in addition to the $8 liters of chardonnay, Beringer actually has quite a robust (hah) portfolio of wines ranging from $8 to $300.

Which is where we came in.

We were tasked with maintaining one brand that fit 2 completely different tiers/markets.